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Companies Are Buying Solutions… How Are You Peddling Yourself?

By Sid | April 22, 2008

Companies aren’t hiring employees; they’re buying solutions. What are you selling?

10-15 years ago “bottom-line” was a good thing. Graduates from the top business schools across the country carried that as their tagline. Consultants could get by with little more than catch-phrases as long as they mentioned the “bottom-line” somewhere in their pitch.

Today, the “bottom-line” may be the ruler by which you are hired or fired. Business is a numbers game. The financials were always important, but they weren’t always the only call in the playbook. Unfortunately, a couple of decades of outsourcing, reengineering, rightsizing, off-shoring, and virtualizing have left many previously valued employees in the wake of an employment vortex that they can’t comprehend, much less master.

Unfortunately, you can’t stop the world and just get off. If you want to be in the game, you have to know the playbook.

So, what are two key plays in the playbook? Job search is a numbers game, and you’ve got to think “bottom-line”.

The landscape of job search and recruiting are completely different today because of automation and the Internet. The process begins with exposure… can you get your credentials in front of the right hiring manager or recruiter at the right time? This is especially critical in a downsized job market; there is less churn among impact jobs. Supply and demand dictate the economics of the number of candidates vying for a given position.

When you get your 15 seconds of visibility, you better have a message that speaks to the “bottom-line”. What key skills will you bring to the game? What problem will you help solve? What key client can you bring to the table? Why you and not the next guy? This is the type of concise message that had better be in your resume and cover letter if you even want to get on first base.

If you thought job search was hard work before, think again. Now it’s a mission.

Executive Compass offers solutions to each of these challenges. Our resume distribution service will email your resume to over 1,000 recruiters and hiring managers that work on a regional or national level. Get your resume into their hands BEFORE they post their latest hot job!

Let us write your cover letter for you – check out our professional cover letter writing services, or utilize cover letter templates to help you write amazing cover letters and resumes yourself that will differentiate you from your competition – the thousands of other candidates applying for the job you want!

Take advantage of a free resume review; send us your resume, and we will provide you with tips for improving the readability and response to your resume.

Topics: Writing a Resume |

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